Before automated rules existed, an advertiser will periodically check on the performance of her/his campaign in order to make edits based on campaign performance. Now, these edits can be made automatically using Facebook’s automated rules.

We all know that Facebook is now a household name in the world of social media. Facebook now attracts over 1 billion daily active users. It's not surprising to see most marketers include Facebook advertising as part of their strategy.

One of the common recurring questions I have seen over and over again in many ecommerce communities or forums is “Lots of traffic, but no sales. What am I doing wrong?”. This dilemma gets a lot of ecommerce merchants scratching their heads in confusion.

As a new ecommerce entrepreneur you must be picky when it comes to the kind of products you start out with. Below are the characteristics of a good product and these should provide a fair idea about the kind of products to look out for.